In the last few months we have updated our main dobney.com market research website in order to create and develop more content around research, market intelligence, data analytics and our specialist topics like Conjoint Analysis and Pricing research.
Our aim is to provide more in the way of interactive tools and explorers to help visitors see how tools like conjoint analysis work, and understand why topics like price elasticity or understanding price sensitivity are important for managers to understand.
Our Pricing Explorer enables managers to play with demand curves to see how different market situations affect optimal pricing points, and can create three different maxima – one for sales, one for revenue and one for profit.
Choosing which point to go for is part of a more general pricing strategy plan, which depends in part on which growth phase the business is in. Start ups typically maximise for sales, while established businesses with a solid customer base maximise for profit.
The second area we have updated is our Conjoint analysis demonstration, that we know has been used by lecturers and students across the world to seen and understand how conjoint analysis converts choices into estimates of utilities or part worths.
Over the coming period we will be adding more market research and analysis tools to assist with survey design, conjoint explorers, sampling and data visualisation tools.
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