Rethinking questionnaires – hot-cold scales

In Uncategorized on November 2, 2016 by sdobney

Over at LinkedIn we are have included some posts and demonstrations on Rethinking Questionnaires with new ideas for question design, questionnaire structure, blending surveys with websites and social media. A demonstration can be found here:

The first looks at hot-cold scales. These are use buttons and images to allow respondents to say what they like or don’t like, but crucially, we don’t force a response. Because of our work looking at choices and choice making, we feel that forcing tends to mix weakly-held with strongly-held views. Choices on the other hand enable a respondent to review a large group of items rapidly and naturally, much as they might do with an on-line or actual paper catalogue, only focusing on the items that are of interest.

The original LinkedIn article is here.


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